What’s the alternative? Interactive cards. What good is a clickable link when only half of your viewership can see it? As such, new annotations will be discontinued tomorrow. The primary reason is that more than half of all views on YouTube are on mobile devices, and annotations only appear in desktop or laptop browsers. While annotations have been incredibly helpful, they’ve out-stayed their welcome. However, now it’s time to get rid of them. Annotations have been a good workaround for this problem. One of the unfortunate aspects of YouTube, unlike Vimeo, is that you cannot amend a video after you’ve uploaded it (high-ranking channels may have some leeway with this). They can direct you to other videos, present subscription options, or present a snippet of text.Īnnotations are great for business and showcase videos because you can essentially add information after you have uploaded the video. Annotations are the small colorful shapes that can appear throughout a video. YouTube, as a platform, offers several in-video tools such as captions and annotations. Fast forward to the present, and you can upload 4k media and share it with virtually anybody in the world.
Rewind twelve years, and websites that featured a showreel video were usually slow to load, unreliable, and had poor video resolution. YouTube has completely changed how videographers share their work. YouTube will no longer support annotations in new videos, so what’s next in video promotion?
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